NEW ORLEANS — In a stunning display of dominance in the advertising market, Fox has shattered previous records by announcing an unprecedented $800 million in gross revenue from advertising sales during Super Bowl LIX. The game, which saw the Philadelphia Eagles triumph over the Kansas City Chiefs, was not just a victory on the field but also in the boardroom for Fox Corporation.
Fox, known for its prowess in broadcasting America's most beloved sporting events, outdid itself this year by selling out every advertising slot at what CEO Lachlan Murdoch proudly described as "record pricing." The network, alongside its streaming service Tubi, captured the hearts and wallets of advertisers, setting a new benchmark for Super Bowl ad revenue.
"Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX," Murdoch stated in an official release. "This was the most-watched, most-streamed, and most successful Super Bowl ever."
The Super Bowl, traditionally the pinnacle of advertising opportunities, saw 30-second ad units fetching over $8 million for the first time, with more than ten slots sold at this level. This surge in pricing reflects not just the game's massive viewership but also the unparalleled advertising power of live sports in the streaming era.
The game itself drew an average audience of 127.7 million viewers, peaking at 137.7 million during the second quarter, according to Nielsen Media Research. This represents a 3% increase over last year's viewership, showcasing the enduring appeal of the Super Bowl as a cultural phenomenon.
Moreover, the halftime show featuring Kendrick Lamar set a record of its own, averaging 133.5 million viewers across television and digital platforms, further illustrating the event's broad appeal.
Tubi, Fox's free, ad-supported streaming service, also broke streaming records by reaching 15.5 million peak concurrent viewers and an average minute audience of 13.6 million. This performance contributed significantly to the overall ad revenue, demonstrating the growing importance of digital platforms in capturing audience attention.
This year's advertising lineup was diverse, featuring traditional powerhouses like Anheuser-Busch InBev and PepsiCo, alongside newcomers from the AI and pharmaceutical sectors, highlighting the evolving landscape of Super Bowl advertising.
Fox's achievement in ad sales is not just a testament to the Super Bowl's allure but also to Fox's strategic foresight in leveraging both its broadcast and digital assets to maximum effect. As the Super Bowl continues to evolve, Fox has set a high bar for what is possible in live event advertising. 17GEN4.com
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